PROFESSIONAL SUMMARY

I'm a copywriter and creative director with experience spanning global brands, startups, digital products, experiential, and integrated campaigns. Lately I've been focused on brand storytelling, content strategy, and exploring how emerging tools are changing creative development. I'm still most interested in the same thing I've always been interested in: ideas that people remember.

EDUCATION AND TRAINING

University of Virginia

Artificial Intelligence in marketing

Vanderbilt

Prompt engineering for AI

Cornell University

Certificate in Essentials of Marketing Strategy

Ithaca College 

BA in Fine Arts

Dual minors in Corporate Communication & History

SKILLS

Creative Direction. Copywriting. Leadership. Social Media. Digital. TV. Experiential. Client Relations. Client Presentations. New Business. AI Writing and Direction.

EXPERIENCE

VMLY&R | Freelance Creative Director

Oversaw creative for Staples, Kroger, Walmart, and Plante Moran. Launched Staples' green initiative on Earth Day by changing their iconic red sign to green. Initiated the "Kroger Crew" to promote zero hunger and zero waste. Created a campaign highlighting Plante Moran's accountants, proclaiming "Numbers are beautiful."

University of Miami | Professor of Communications

Applied advertising expertise to teach courses in Statistical Reasoning and Strategic Communication, Advertising Concepts and Media Touch points, and Advanced Copywriting.

The Community | Freelance Creative Director

Directed copy for Verizon, Domino's, General Mills, and The Ad Council. Developed Domino's Hispanic outreach campaign, increasing sales and app downloads by 14%. Created Verizon’s World Cup campaign, resulting in a 22% increase in Hispanic customers. Relaunched Cinnamon Toast Crunch, leading to a 9% sales increase and securing The Community as AOR for Cheerios.

Sapient | Creative Director

Spearheaded creative efforts for Carnival Cruise Lines, Chrysler, Miami Heat, VisitFlorida, Ideal Image, and The Ad Council. Boosted VisitFlorida’s UK bookings by 18% through an impactful outreach campaign. Enhanced Carnival’s search and booking engine, increasing engagement by 23% and bookings by 16%. Collaborated with The Ad Council to tackle food waste, earning public praise from chefs Tom Colicchio and Anthony Bourdain. Secured $85M in new business billings for Carnival’s digital AOR.

Helped bring in $118,000,000 in new billings

Arnold | Creative Director

Steered creative projects for Brown Foreman, Avocados from Mexico, Panasonic, and CVS. Directed creative strategy and client presentations for new business wins, resulting in $105M in new billings from the Panasonic experience tour and Avocados from Mexico launch.

Helped bring in $122,000,000 in new billings

Crispin, Porter + Bogusky | Creative Director

Drove creative initiatives for Coca-Cola, Burger King, Kraft, and Groupon. Launched a successful mobile OS for Microsoft Mobile, driving a 19% sales increase. Directed the “Dinner, Not Art” campaign for Kraft Macaroni and Cheese, boosting digital engagement by 33%. Managed the record-breaking Windows 8 launch, surpassing Apple in press coverage (finally). Helped win Microsoft’s holiday campaign and Groupon’s Super Bowl campaign.

Helped bring in $97,000,000 in new billings

Publicis | Creative Director

Oversaw creative for Heineken, TBS and Coca-Cola. Led client presentations on New Business wins to launch Coca-Cola’s Vault soda and the re-launch Turner Broadcasting Systems, TBS. 

Helped bring in $202,000,000 in new billings

Publicis | Copywriter

Wrote copy on everything from Proctor and Gamble to BMW.

AWARDS

CANNES 

(2) Gold, (1) Silver, (4) Bronze, (9) Shortlists

D&AD 

(2) Yellow Pencils, (3) Nominations

CLIOS 

(2) Gold, (2) Silver, (4) Bronze

THE ONE SHOW 

(2) Gold, (4) Bronze, (13) Merits