PROFESSIONAL SUMMARY

Seasoned Creative Director with extensive experience in leading innovative campaigns across various industries including retail, technology, and tourism. Proven track record of enhancing brand storytelling through strategic visual communication and collaborative team leadership. Excels in fast-paced environments,

EDUCATION AND TRAINING

University of Virginia

Artificial Intelligence in marketing

Vanderbilt

Prompt engineering for AI

Cornell University

Certificate in Essentials of Marketing Strategy

Ithaca College 

BA in Fine Arts

Dual minors in Corporate Communication & History

SKILLS

Creative Direction . Copywriting . Leadership . Social Media . Digital . TV . Experiential . Client Relations . Client Presentations . New Business . AI Writing and Direction.

EXPERIENCE

VMLY&R | Freelance Creative Director, 2022 - 2023

Led copywriting for Staples, Kroger, Walmart, and Plante Moran. Launched Staples' green initiative on Earth Day by changing their iconic red sign to green. Initiated the "Kroger Crew" to promote zero hunger and zero waste. Created a campaign highlighting Plante Moran's accountants, proclaiming "Numbers are beautiful."

University of Miami | Professor of Communications, 2019 - 2020

Applied advertising expertise to teach courses in Statistical Reasoning and Strategic Communication, Advertising Concepts and Media Touch points, and Advanced Copywriting.

The Community | Freelance Creative Director, 2018 - 2019

Directed copy for Verizon, Domino's, General Mills, and The Ad Council. Developed Domino's Hispanic outreach campaign, increasing sales and app downloads by 14%. Created Verizon’s World Cup campaign, resulting in a 22% increase in Hispanic customers. Relaunched Cinnamon Toast Crunch, leading to a 9% sales increase and securing The Community as AOR for Cheerios.

Sapient | Creative Director, 2014 - 2018

Spearheaded creative efforts for Carnival Cruise Lines, Chrysler, Miami Heat, VisitFlorida, Ideal Image, and The Ad Council. Boosted VisitFlorida’s UK bookings by 18% through an impactful outreach campaign. Enhanced Carnival’s search and booking engine, increasing engagement by 23% and bookings by 16%. Collaborated with The Ad Council to tackle food waste, earning public praise from chefs Tom Colicchio and Anthony Bourdain. Secured $85M in new business billings for Carnival’s digital AOR.

Helped bring in $118,000,000 in new billings

Arnold | Creative Director, 2013

Steered creative projects for Brown Foreman, Avocados from Mexico, Panasonic, and CVS. Directed creative strategy and client presentations for new business wins, resulting in $105M in new billings from the Panasonic experience tour and Avocados from Mexico launch.

Helped bring in $122,000,000 in new billings

Crispin, Porter + Bogusky | Creative Director, 2009 - 2012

Drove creative initiatives for Coca-Cola, Burger King, Kraft, and Groupon. Launched a successful mobile OS for Microsoft Mobile, driving a 19% sales increase. Directed the “Dinner, Not Art” campaign for Kraft Macaroni and Cheese, boosting digital engagement by 33%. Managed the record-breaking Windows 8 launch, surpassing Apple in press coverage (finally). Helped win Microsoft’s holiday campaign and Groupon’s Super Bowl campaign.

Helped bring in $97,000,000 in new billings

Publicis | Creative Director, 2004 - 2007

Oversaw creative for Heineken, TBS and Coca-Cola. Led client presentations on New Business wins to launch Coca-Cola’s Vault soda and the re-launch Turner Broadcasting Systems, TBS. 

Helped bring in $202,000,000 in new billings

Publicis | Copywriter, 2001 - 2004

Wrote copy on everything from Proctor and Gamble to BMW.

AWARDS

CANNES 

(2) Gold, (1) Silver, (4) Bronze, (9) Shortlists

D&AD 

(2) Yellow Pencils, (3) Nominations

CLIOS 

(2) Gold, (2) Silver, (4) Bronze

THE ONE SHOW 

(2) Gold, (4) Bronze, (13) Merits